The Challenge

My friends Jeremiah and Becca live in China. They came to me with a pretty specific starting point for their personal logo.

The Solution

The Chinese takeout box might seem too obvious at first, but in this case it expresses J and B’s purpose and passion perfectly – and it’s a great conversation starter.

j-and-b-horiz

I created a few options in a minimal line art style, including the box, their names and their slogan. Because the logo will be used in a variety of situations, it was important to design something that would transition easily from large to small and from horizontal to vertical without losing the overall brand aesthetic.

j-and-b-vert-dark

Red plays an important part in the color palette – I’ve always had a love for Chinese calligraphy (mostly the feel of the ink and brush) and wax stamps (most of which, I learned from research, were red) and wanted to express that in the design. Next I looked at colors and how the logo would be used on a darker backgrounds.

centerimage desktop-image

j-and-b-round-mobile

j-and-b-seal

j-and-b-seal-mobile

This was a really fun project and I can’t wait to see how Jeremiah and Becca use their new logo. Visit their blog and learn more about them here.

Let's Begin

Have a wild idea you'd like forced into OBEDIENCE? Whether you need designs for a website, a logo, or something else, THE MACHINE can help.

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